Personal attention
A thoughtful approach shaped around each client’s goals and circumstances.
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Client Portal Meet the founder
Experience you can trust.
Guidance you can use.
Javier Alonso Labori
Founder & Accountant · 28+ years of experienceJavier Alonso Labori is the founder of Tru Balance, where he helps individuals and small businesses approach accounting, bookkeeping, and tax preparation with greater clarity and confidence.
Tru Balance
A practical approach to financial clarity
With more than 28 years of accounting experience, Javier brings careful attention, straightforward communication, and a practical perspective to every client relationship.
He founded Tru Balance in 2022 to make precise, transparent financial services more accessible. His goal is simple: organize the details, explain what matters, and help clients understand the next step.
From Gainesville, Florida, Javier supports clients nationwide with responsive, year-round service tailored to their personal or business needs.
What clients can expect
Clear communication
Financial information explained in practical language without unnecessary complexity.
Dependable support
Organized, responsive service during tax season and throughout the year.
Talk with Javier
Tell us what you need help with, and we’ll follow up to discuss the right next step.